Domcrete

Domcrete specialise in GFRC (Glass Fibre Reinforced Concrete) installations. They sell the tools and resources people need to build GFRC countertops, features and the like, and also run training courses for those wanting to learn how to do it properly. Pixite provides a number of services for them, but we inherited their website from another agency and it was in rough shape.

The site was slow, unreliable, and weighed down by a nightmare amount of plugins. It would regularly hang and sometimes just crash outright. On top of that it was a pain to work in, which made it hard for us to do what we needed for their ad campaigns. The previous agency hadn't done a great job of keeping things lean or future-proof, and it had reached a point where patching it up wasn't really an option.

We proposed what was essentially open heart surgery. No redesign, the look and feel was fine, but a full rebuild under the hood. I rebuilt the site using our WordPress and Bricks Builder stack, replacing functionality that had previously been handled by a pile of plugins with what Bricks gives us natively. The end result looked the same but ran significantly better on the same hosting. The hangs stopped, the crashes stopped, and beyond just fixing the existing problems, we're now in a position to actually expand the site when new requests come in. Before the rebuild it was so fragile that adding anything new felt like a risk, and now it's something we can confidently build on.