Western Sydney Headshots

Western Sydney Headshots already had a working website with a key integration to their booking platform, and the owner had an if-it-isn't-broke-don't-fix-it mentality about it. Fair enough. But they wanted to start running Google Ads and the existing site wasn't really built with conversion in mind. So we landed on a middle ground: leave the current site alone but build a sleek one-pager specifically designed to receive ad traffic and convert visitors into enquiries.

I handled both the design and development on this one. Since it was a single page with one job to do, we wanted to make sure it left an impression. This was one of our first projects using GSAP for animations, and the goal was to continuously showcase the photography in visually interesting ways as users scrolled through the page. We were careful not to scroll-jack or get in the way, but as the page introduced the business, its offerings and pushed users to get in touch, the work was always front and centre and presented in a way that felt engaging rather than just a gallery dump.